There are many factors that influence Long Island SEO success. One of the most important is bounce rate, which is tied to web design just as much as it is to marketing. If you want your site to rank, you want to ensure that it captures the attention of others for an extended period of time. For a better understanding of what bounce rate entails, and how one can excel in this respect, here are a few important questions worth answering.
"What, exactly, is bounce rate?" According to reputable names like www.fishbat.com, bounce rate is the term applied to the number of visitors that click away from a website almost as soon as they arrive. In other words, the higher your bounce rate, the poorer your website is likely to perform. There are many reasons why your own rate may be high, which we will get into later. Regardless, this is an important pillar of any Long Island SEO strategy.
"If someone visits my website, how long should they stick around?" Let's say that, for the sake of argument, that someone finds your website on a Google search. In this scenario, it's ideal that they stay on your site for a minute or so before they decide to click away. Such an event will lower your site's bounce rate, which will improve its SEO performance. The places where your site is accessed from will change the ideal time spent on site, so keep this in mind.
"What can happen if my site's bounce rate is too high?" There are a number of negative consequences that result from this. The most evident is a loss in Google rankings. If you ranked for certain keywords, only to severely drop off from them, your website may be to blame. Furthermore, you'll see less engagement on your site, not only in terms of sales and transactions but time spent on site in general. Problems like these should be accounted for as early as possible.
"Are there ways that I can lower my site's bounce rate?" If you believe that your site's bounce rate isn't as low as it should be, there are a few ways to help matters. Perhaps your increased bounce rate is a result of broken links, so test them on your site to see if they lead to invalid or 404 error pages. You can also test your site to see how well it operates on different platforms. By following rules like these, your site's bounce rate will lower to a percentage that's more normal.
"What, exactly, is bounce rate?" According to reputable names like www.fishbat.com, bounce rate is the term applied to the number of visitors that click away from a website almost as soon as they arrive. In other words, the higher your bounce rate, the poorer your website is likely to perform. There are many reasons why your own rate may be high, which we will get into later. Regardless, this is an important pillar of any Long Island SEO strategy.
"If someone visits my website, how long should they stick around?" Let's say that, for the sake of argument, that someone finds your website on a Google search. In this scenario, it's ideal that they stay on your site for a minute or so before they decide to click away. Such an event will lower your site's bounce rate, which will improve its SEO performance. The places where your site is accessed from will change the ideal time spent on site, so keep this in mind.
"What can happen if my site's bounce rate is too high?" There are a number of negative consequences that result from this. The most evident is a loss in Google rankings. If you ranked for certain keywords, only to severely drop off from them, your website may be to blame. Furthermore, you'll see less engagement on your site, not only in terms of sales and transactions but time spent on site in general. Problems like these should be accounted for as early as possible.
"Are there ways that I can lower my site's bounce rate?" If you believe that your site's bounce rate isn't as low as it should be, there are a few ways to help matters. Perhaps your increased bounce rate is a result of broken links, so test them on your site to see if they lead to invalid or 404 error pages. You can also test your site to see how well it operates on different platforms. By following rules like these, your site's bounce rate will lower to a percentage that's more normal.
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Consult fishbat if you're interested in hiring a Long Island SEO company.. Free reprint available from: Vital Questions About Bounce Rate That Long Island SEO Specialists Should Know.
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